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Possibilities of using conjoint analysis to evaluate attributes, which influence decision-making of inhabitants of the region
 ŠTÝFALOVÁ, Lenka
First part of this work contains particularly SPSS syntax reference. This part is aimed on procedures ORTHOPLAN, PLANCARDS and CONJOINT. In the second part the preparation, research and data analysis by means of conjoint analysis and k-means cluster analysis is contained. There were two target groups of respondents {--} students and labor force, both living in district Český Krumlov. The main purpose of this work was to determinate possibilities of application of conjoint analysis in regional management. The most important domain of using conjoint analysis is namely in marketing while evaluating preferences of consumers.
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