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Effective marketing strategies for brand building on sport events
 Kovaříková, Barbora ; Lhotáková, Markéta (advisor)
Master thesis presents branding and brand positioning as an important tool of brand management, especially in sport event marketing. Thesis is divided into theoretical and practical part. First of all the meaning and importance of brand is defined. Then the thesis focuses on CSR and sport CSR wchich is also connected with brand building. From third chapter there is a practical part. I define three research questions and by the method of personal questionnaire I progressively find the responses and make a detailed analysis of my research.
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