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Specifics of internet marketing in Russian market
Chernutskiy, Stanislav ; Stříteský, Václav (advisor) ; Vávra, Oldřich (referee)
The master thesis is focused on specifics and importance of internet (online) marketing in terms of Russian market. Thesis determines threats and opportunities arising of coexistence of local and global platforms, their role and effectiveness in modern marketing. The theoretical part describes modern trends, selected tools and measurement methods of internet marketing. The practical part contains implementation of knowledge obtained in the theoretical part and analysis of internet marketing in Russia. Diploma work underlines the importance of using both global and local platforms for the best results. The evidence is based on similar performance marketing campaigns in Yandex Direct and Google AdWords.
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Czech-Russian economic relations focusing on the bilateral trade
Majáková, Dominika ; Bolotov, Ilya (advisor) ; Čajka, Radek (referee)
The thesis deals with the mutual trade relations between the Czech Republic and the Russian federation focusing on bilateral trade in goods. The aim is to describe the development of export and import of goods, their structure and the influence of the Ukrainian crisis and sanctions on those relationships. In the context of flow of goods it mentions the risks of the entry to the Russian market. The work also includes general and economic profile of Russia's cultural specifics in business negotiations, but also the general framework of relations. At the same time it marginally mentions services trade and mutual investment cooperation.
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Have the Finnish-Russian relations been influenced by Finland's entry in the EU?
Pajskr, David ; Rolenc, Jan Martin (advisor) ; Eichler, Jan (referee)
Due to its complicated position between East and West Finland had to face a number of complicated situations in its history. After the gain of independence in 1917, Finland decided to commit to a policy of neutrality in order to avoid possible complications. After the Second World War, Finland was among vanquished nations. Finland used to be an ally of Germany, and also because of it and other things Finland was among vanquished nations. Finland was de facto forced to sign The Agreement of Friendship, Cooperation, and Mutual Assistance between The Union of Soviet Socialist Republics and The Republic of Finland. Finland experienced a period called Finlandisation, when the USSR intervened mainly in Finnish foreign affairs policy which largely limited Finnish cooperation with the West. Finland tried to act as a "mediator" between East and West in this period. Entirely new situation occurred after the fall of the Soviet Union and the subsequent entry of Finland to the EU. Until 2004 Finland was the only EU country that had a common border with Russia. This work aims to determine whether the Finnish entry to the EU has changed the character of the Finnish-Russian relations due to the above mentioned facts.
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Role of BRICS in the conceptions and reality of the external relations of the EU
Arnoldová, Barbora ; Cihelková, Eva (advisor) ; De Castro, Tereza (referee)
The topic of this diploma thesis is the role of BRICS in the conceptions and reality of the external relations of the EU. The goal of this diploma thesis is to analyse the mutual relations of the EU and BRICS, based on a comparison of the workings and factual bases of their relations and to deduce possibilities for further progress in their cooperation. The EU develops relations with BRICS countries mostly on a bilateral level. Since the announcement of their strategic partnerships, cooperation between them has grown rapidly. Because bilateral agreements don't reflect actual needs anymore, there are ongoing negotiations about their new form which should enable further deepening of their cooperation. The first chapter describes the position of BRICS countries in the external relations of the EU, the development of the legal-institutional framework of relations between the EU and individual countries and the objectives for further deepening of cooperation. The second chapter analyses trade, flows of foreign direct investments and other areas influencing the mutual relations between these entities. The third chapter offers possibilities for further development of cooperation between the EU and BRICS countries.
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EU Energy Security and Relations with Russia
Kostitsyna, Ksenia ; Vošta, Milan (advisor) ; Němcová, Ingeborg (referee) ; Černý, Pavel (referee) ; Obadi, Saleh Mothana (referee)
The main objective of this dissertation is to research the interconnectivity of energy security of the European Union and its relations with Russia. Achieving this goal entails an analysis of the current situation in the EU energy security in the context of its import dependence on Russian energy sources and an outline of the future development of strategic partnership between the EU and Russia in the energy field. The dissertation is divided into five logically arranged chapters. The first chapter provides the theoretical background, the concept of the energy security and methodological researching tools. The second chapter provides an overview of the current state of the global and the European energy industries as a basis for the evaluation of the energy security. The second chapter is also focused on the EU legislative framework concerning energy system. The third chapter deals with analysis of the energy security of the individual sectors and levels of the energy system by determining risk factors and measures to limit their impact. The fourth chapter examines the energy sector of Russia in terms of its impact on the EU energy security. The final fifth chapter outlines scenarios for the future of the EU energy security in the context of relations with Russia.
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PROHIBITION IN RUSSIAN COUNTRIES AND THE UNITED STATES OF AMERICA
Mikláš, Martin ; Tajovský, Ladislav (advisor) ; Chalupecký, Petr (referee)
In this thesis deals with the issue of prohibition of alcohol. At the beginning of the work are discussed theoretical approaches to the prohibition of alcohol across the major authors of the economic community . Then I deal with the prohibitive measures in several countries. In these two examples, a detailed study of the causes , course and consequences of prohibitive measures are implemented . For example serves two major experiments in this area , is the first of Prohibition in the United States of America (USA) , second prohibition is almost unknown in Tsarist Russia, respectively . in the Union of Soviet Socialist Republics ( USSR). At work I have carried out a detailed study of the causes of prohibition in relation to the U.S. when I consider the prohibition of the years 1920-1933 for determining the direction of the legislative creation of Americans that influences the legislative power to this day. In the case of Prohibition in Russian countries I concentrated course , because unlike Prohibition in the U.S. was an administrative directive measures. In my work, I have proved that prohibitive measures nationwide scope of the pre- reliant to fail if they are not accepted by the general public . Under other circumstances, lead to circumvention of the law and the growth of crime. I am also on the basis of the findings refute the commonly accepted view that the prohibition in the USA in the years 1920-1933 was an absolute failure. The failure was undoubtedly related to the political point of view , however, if one takes into account the health impact on society, according to statistics reported for 1933. Prohibition changed the culture of the society as alcohol consumption , when the company moved from the bars and streets of privacy. Repeal of Prohibition was a logical step in the new circumstances on the 1930s
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Special business operation
Gladyšev, Michail ; Sato, Alexej (advisor) ; Sokolov, Ivan (referee)
The aim of this bachelor thesis is to verify hypothesis, that import of flowers from the Netherlands to Russian Federation as one cohesive business operation is efficient. In this work transportation of flowers from Holland to Russia is described as a special business operation and is compared to usual business operation. Furthermore, I focus on particular aspects of this operation. This thesis may be used as information base about european market with flowers.
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Analysis of differences in the party systems of Ukraine and Russia
Mašková, Denisa ; Němec, Jan (advisor) ; Husák, Jan (referee)
The thesis focuses on the comparison of party systems of Ukraine and Russia. Attention is focused on the historical context of the development of the party systems and their changes after each parliamentary election since the collapse of the Soviet Union. The aim is to identify the causes of differences in party systems through the analysis of the institutional and legal framework and its influence on the composition of the current parliaments, stability of party systems and circumstances of the formation of political parties. The work represents a contribution to the debate about the transformation of party systems of post-communist countries, their specifics and the approaching party systems of consolidated democracies of Western Europe.
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Export opportunities and risks in BRICS countries
Polach, David ; Pavlík, Zdeněk (advisor) ; Kopecký, Jan (referee)
Group of economic cooperation BRICS is nowadays important world player in field of trade and politics. In this thesis group of economic cooperation BRICS is being threat as complex group. Next part of this thesis is focused on every member of group of economic cooperation BRICS (Brazil, Russian federation, India, China and South Africa) separately. First part is focused on origin, history, common goals and future of BRICS. Second part is dealing with every member of this group alone. The main purpose of this thesis is to evaluate and to analyse potential export and investment opportunities in BRICS countries. In next part there is a focus on risks, which are directly related to BRICS countries. Trade relations of every member of BRICS are described as well.
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The entry of a Czech company to the foreign markets (ALTA Invest, a.s.)
Jindra, Tomáš ; Sedláček, Jiří (advisor) ; Petříček, Václav (referee)
The thesis analyses the conditions of entry of the company ALTA Invest, a.s. to the Russian market and, using the generalization method, provides insight to Czech companies as to how they themselves can enter foreign markets. In the theoretical part, attention is given to the mapping of institutional support and various forms of entry into foreign markets. In the practical part, the company ALTA Invest, a.s., one of the most important Czech manufacturing engineering companies which are active in the Eastern markets, is characterized and a SWOT analysis of the Russian market is carried out.
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