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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Web Advertising of Projects and Innovations
 Plekhanova, Alexandra ; Linhart, Zdeněk (advisor) ; Jeřábek, Zbyněk (referee)
The thesis tests the promotion of innovative educational portal Udemy.com that offers online education. Herewith the term "education" in this context means not qualification courses for the purpose of obtaining a university or other professional degree or diploma, but education for personal and professional development. Thus, this work tests only online form, not face-to-face education. The aim of the thesis was to test the effectiveness of the innovations and projects promoting to the venture investors and managers on the World Wide Web. In this relation project means a web site. The practical part includes mainly the study of forms and channels of promotion, the effectiveness of the forms and channels and the impact of adding the component medias in order to shorten the introduction process of an innovation project Udemy.com. We are interested in medias from which the potential customers perceive the advertising and promoting of online education and which form of promotion induces them to involve in online courses participation.
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