Home > Search Results: keywords:"Reputation building"
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Reputation Building: The Case of Sweden
 Afrámová, Martina Märit ; Peterková, Jana (advisor) ; Zemanová, Štěpánka (referee)
In today's globalized world where states compete with each other for political power and for the attention of potential investors, consumers, tourists, students and workers the nation brand is becoming more and more important. Those states which have a strong, positive and trustworthy image abroad gain a better position in the international relations and reach their political, economic and other goals more easily. That is why states are motivated to pay more attention to building their image abroad. The thesis analyzes the image of Sweden abroad and its authenticity. There have been considerable changes in the Swedish society recently. The aim of the thesis is to find out whether the changes in the society bring about changes in the basic societal values. And if so, whether these changes are reflected in the building of Sweden's image abroad, and in what manner.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English