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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Promotion of E-commerce
 Sekanina, Petr ; Stříž, Martin (referee) ; Luhan, Jan (advisor)
This thesis is focused on proposals of promotion specific e-shop. The purpose of this thesis is to design such forms of promotion which are going to be effective and accessible even for smaller and starting e-shops. In the theoretical part I am introducing common knowledge needed for understanding the e-shops and internet marketing topics, then I analyze current state and position on the market and finally I evaluate separate forms of promotion including suggestions for their use by this selected e-shop.
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