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Přínos značky CHUTNÁ HEZKY. JIHOČESKY pro vybrané regionální výrobce
 GAZÁREK, Lukáš
This diploma thesis describes consumer behavior in the market, it deals with the brand as such and then deals with individual regional brands. It focuses on the CHUTNÁ HEZKY. JIHOČESKY and the contribution of this competition for selected regional producers. In the practical part are processed and presented graphically. The results of the questionnaire survey, which were attended by South Bohemian regional food producers, The aim was to find out the meaning of thes competation and possibly to propose changes that would make this competition more attractive in the future. The conclusion and discussion is a summary of the results.
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