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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
The strategy of the Bata Shoe Company on foreign markets (with a focus on the Czech market)
 Koubková, Anna ; Zamykalová, Miroslava (advisor) ; Krčál, Adam (referee)
The bachelor thesis deals with the presence of the Bata Shoe Company on foreign markets. The emphasis is placed on the Czech market because of the larger amount of information available and also because of the possibility to conduct my own survey. Since the Czech affiliates of Bata are part of the Bata Shoe Organisation (BSO), based in Toronto, we can consider the Czech market to be foreign market. The aim of the thesis is to compare the original strategy of the Bata Shoe Company with the current strategy of the company. The work is based also on a SWOT analysis of the company. Information was collected from printed and electronic sources, as well as through a questionnaire survey conducted in the store of the Bata Company between employees and customers. The analysis of all the data obtained shows, that the basic elements of the Bata Management System are still maintained in running the company, particularly in relation to the company's customers and employees.
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The heritage of Tomas Bata to current entrepreneurs
 Zavadilová, Jana ; Chylíková, Hana (advisor) ; Odstrčil, Jaroslav (referee)
The bachelor's thesis deals with the heritage of Tomas Bata that he left for the future entrepreneurs. On the basis of gathering and categorizing the information gained using czech books about Bata and his management and also using internet resources the thesis tries to accomplish its goal which is to find and determine the heritage of Tomas Bata to current entrepreneurs. By analysing the gathered information I came to the conclusion that the most valuable heritage of Tomas Bata are his own ideas, his Management System, business strategy and the corporate social responsibility that he followed.
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