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Business Intelligence principles and their use in questionnaire investigation
Hanuš, Václav ; Maryška, Miloš (advisor) ; Novotný, Ota (referee)
This thesis is oriented on practical usage of tools for data mining and business intelligence. Main goals are processing of source data to suitable form and test use of chosen tool on the test case. As input data I used database which was created as result of processing forms from research to verify the level of IT and economics knowledge among Czech universities. These data was modified into the form, which allows processing them via data mining tools included in Microsoft SQL Server 2008. I choose two cases for verification the potentials of these tools. First case was focused on clustering using Microsoft Clustering algorithm. Main task was to sort the universities into the clusters by comparing their attributes which was amounts of credits of each knowledge group. I had to deal with two problems. It was necessary to reduce the number of groups of subjects, otherwise there was a danger of creation too many clusters which I couldn't put the name on. Another problem was unequal value of credits in each group and this problem caused another problem with weights of these groups. Solution was at the end quite simple. I put together similar groups to bigger formation with more general category. For unequal value, I used parameter for each of new group and transform it to scale 0-5. Second case was focused on prediction task using Microsoft Logistic Regresion algorithm and Microsoft Neural Network algorithm. In this case was the goal to predict the number of presently studying students. I had a historical data from years 2001-2009. A predictive model was processed based on them and I could compare the prediction with real data. In this case, it was also necessary to transform the source data, otherwise it couldn't be processed by tested tool. Original data was placed into the view instead of table and contained not only wished objects but more types of these. For example divided by a sex. Solution was in creation of new table in database where only relevant objects for test case were placed. Last problem come up when I tried to use prediction model to predict data for year 2010 for which there wasn't real data in the table. Software reported an error and couldn't make prediction. During my research on the Microsoft technical support I find some threads which refer to similar problem, so it's possible that this is a system error whit will be fix in forthcoming actualization. Fulfillment of these cases provided me enough clues to determine abilities of these tools from Microsoft. After my former school experience with data mining tools from IBM (former SSPS) and SAS, I can recognize, if tested tools can match these software from major data mining supplier on the market and if it can be use for serious deployment.
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