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	Visual identity for a student project presenting on Prague Quadrennial Žáčková, Kristýna ; Štěpán, Petr (referee) ; Macháček, Mikuláš (advisor) Creation of the visual identity for the project Prague is not the Czech Republic which presents the domestic student section at the Prague Quadrennial 2019. Detailed record
	Visual identity for a student project presenting on Prague Quadrennial Žáčková, Kristýna ; Štěpán, Petr (referee) ; Macháček, Mikuláš (advisor) Creation of the visual identity for the project Prague is not the Czech Republic which presents the domestic student section at the Prague Quadrennial 2019. Detailed record
	Prague Quadrennial and its marketing and communication effects Pavlíková, Lenka ; Černá, Jitka (advisor) ; Pařízková, Daniela (referee) The first chapter of this thesis analyzes the marketing mix of Prague Quadrennial 2011. The following part focuses on marketing communication of this cultural event, reflecting the non-professional public. Based on data obtained from marketing research on the festival's perception and the last year's marketing campaign, the aim of this academic work is to propose possible improvements for the next festival's marketing campaign. Detailed record

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