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National Repository of Grey Literature

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Analýza postavení firmy TT Klávesnice, a.s. na trhu v ČR v letech 2006-2007 Přibylová, Zuzana ; Černá, Jitka (advisor) ; Zapletalová, Jitka (referee) Práce hodnotí postavení firmy TT Klávesnice, a.s. na trhu foliových klávesnic v České republice pomocí metody SWOT. Identifikuje přednosti podniku i jeho slabé stránky, zároveň se zaměřuje na možné příležitosti a ohrožení plynoucí z vnějšího prostředí. Dále práce zkoumá schopnost firmy reagovat na změny probíhající na trhu, a také schopnost být včas připraven odrážet nepřiznivé vlivy interního i externího prostředí. Detailed record

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