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Business Plan: Estabilishment of the Cocktail Bar
Pastorová, Zuzana ; Polášek, Radim (referee) ; Heralecký, Tomáš (advisor)
Bachelor thesis deals with creating of the proposal of the business plan for the estabilishment of cocktail bar. The main aim of this work is the complete preparation of documents necessary for starting economical activity in gastronomical department, exactly the production and sale of shaked alcoholic and non-alcoholic drinks. The theoretical part includes information necessary for the preparation of the analytical part which analysis current situation and practical part in which are described previous activites to the beggining of doing economical aktivity.
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Business Plan: Estabilishment of the Cocktail Bar
Pastorová, Zuzana ; Polášek, Radim (referee) ; Heralecký, Tomáš (advisor)
Bachelor thesis deals with creating of the proposal of the business plan for the estabilishment of cocktail bar. The main aim of this work is the complete preparation of documents necessary for starting economical activity in gastronomical department, exactly the production and sale of shaked alcoholic and non-alcoholic drinks. The theoretical part includes information necessary for the preparation of the analytical part which analysis current situation and practical part in which are described previous activites to the beggining of doing economical aktivity.
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Proposal of Marketing Plan for an Expansion of Company Torrsen Sports s.r.o.
Kotolan, Jaroslav ; Gábrišová, Lenka (referee) ; Milichovský, František (advisor)
The Diploma Thesis deals with marketing planning issue. The theoretical part de-scribes suggestions from specialized literature in the field of marketing planning. The analytical part describes the in general perspective, its present condition’s analysis, based on suggestions of the theoretical part of this text. The main objec-tive of this thesis consist recommendations, based on analysis from the analytical part of this text, that will make expansion of the analysed company possible within next few years. The goal of this diploma thesis is corrections and improvement of the current marketing plan for future Torrsen Sports’ expansion.
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Firm Analysis by Different Methods
Ingrová, Anna ; Mišta, Petr (referee) ; Hanušová, Helena (advisor)
This Bachelor’s thesis is based on analysis of the BKE company using SLEPTE analysis, SWOT analysis, Porter’s Five Forces analysis and Kralicek’s Quicktest. On bases of the analysis are proposed recommendations and measures to improve the current situation of the company.
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Analysis of the Selected Firm
Jandová, Jana ; Ing.Michaela Beranová Ph.D. (referee) ; Hanušová, Helena (advisor)
This bachelor’s thesis presents a picture of a selected firm by applying SWOT and SLEPTE analysis and Porter´s Five Forces analysis. Next follows an analysis of the financial statements over the past three accounting periods which shows the financial situation of the selected firm. On the basis of the results of all the analyses, the author suggests some recommendations to improve the contemporary situation of the firm.
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Market Entry Strategy of Netflix in Czech Republic
Do Hai, Linh ; Fojtů, Kateřina (referee) ; Škapa, Stanislav (advisor)
Tato diplomová práce kriticky zkoumá analýzu vstupní strategie společnosti Netflix, který hodlá vstoupit na český trh, s cílem navrhnout vhodná doporučení. Práce obsahuje detailní analýzu společnosti a současného stavu trhu v České Republice. Kriticky přezkoumané teoretické rámce a aplikované analýzy jsou následně použity jako základ pro argumentaci a vyhodnocení problematiky strategie. Doporučení pro expanzi jsou poskytovány na základě vyhodnocených průzkumu a analýz.
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Firm Analysis by Different Methods
Jandová, Jana ; Beranová,, Michaela (referee) ; Hanušová, Helena (advisor)
This master’s thesis deals with the company analysis by applying different methods whose purpose is to obtain information and comprehensive view of company from different perspectives. Theoretical basis of the analysis and also the theoretical concepts are explained. It contains my own suggestions and recommendations to support further company development.
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Evaluation of the Financial Situation of a Company and Proposals For Its Improvement
Doleželová, Eva ; Kristián, Petr (referee) ; Sághy Estélyi, Kristína (advisor)
The goal of the submitted thesis "Evaluation of the financial situation and proposals for its improvement" is based on economic analysis, assessment of the performance of the selected enterprises Montáže inženýrských sítí spol. s r.o. and identify the weaknesses of the company and then propose solutions to eliminate them. The first part is defined to theoretical and methodological bases of economic analysis. In the second part are then selected methods applied to a specific company. In this work are used to evaluate the economic performance of enterprises methods of financial analysis, PEST analysis, Porter’s five forces analysis and SWOT analysis. The results of the calculations is the synthetic part of the work assessed and management measures designed to improve the financial situation of the company.
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