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Customer Satisfaction
Marečková, Tereza ; Tunkl, Jan (referee) ; Schüller, David (advisor)
The master thesis is focused on customer satisfaction of the selected facility. Proposals of customer satisfaction are based on partial analysis. The first part of the thesis is focused on a theoretical basis. The second part is analytical and is focused on current state of the company and its evaluation through external and internal environment analysis. Last part of the thesis contents proposals to increase customer satisfaction.
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Firm Analysis by Different Methods
Ingrová, Anna ; Mišta, Petr (referee) ; Hanušová, Helena (advisor)
This Bachelor’s thesis is based on analysis of the BKE company using SLEPTE analysis, SWOT analysis, Porter’s Five Forces analysis and Kralicek’s Quicktest. On bases of the analysis are proposed recommendations and measures to improve the current situation of the company.
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Identifying Risks of a Business Entity Using Selected Methods of Economic and Strategic Analysis
Režný, Tomáš ; Vrtalová,, Jana (referee) ; Hanušová, Helena (advisor)
This Master’s thesis deals with a strategic and economic analysis of a chosen company with objective to identify risks and formulate proposals and recommendations resulting in decreasing of risks or their potential elimination. The thesis is composed of three parts. First part contains theoretical framework needed for practical application which includes chosen methods of external and internal analysis with their evaluation and analysis of risks using RIPRAN method. Last part contains formulation of precautions based on the risks found.
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Business Plan: Estabilishment of the Cocktail Bar
Pastorová, Zuzana ; Polášek, Radim (referee) ; Heralecký, Tomáš (advisor)
Bachelor thesis deals with creating of the proposal of the business plan for the estabilishment of cocktail bar. The main aim of this work is the complete preparation of documents necessary for starting economical activity in gastronomical department, exactly the production and sale of shaked alcoholic and non-alcoholic drinks. The theoretical part includes information necessary for the preparation of the analytical part which analysis current situation and practical part in which are described previous activites to the beggining of doing economical aktivity.
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Establishing of the Small Company
Mikesková, Dana ; Bělehrádek, Tomáš (referee) ; Koráb, Vojtěch (advisor)
The master‘s thesis is focused on the establishment of a small company, namely CrossFit gym, for which a business plan has been created. CrossFit gym will offer CrossFit lessons, individual trainings or only entrances with the possibility of using gym equipment. The solution is using Porter's five forces model, SLEPT analysis, SWOT analysis, market research using a questionnaire survey, 4P marketing mix and risk analysis. The main chapter of the thesis are Custom Proposals Solutions, where a detailed business plan is developed. The aim of this work is to create a proposal for establishing a small business.
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Analysis of the Selected Firm
Jandová, Jana ; Ing.Michaela Beranová Ph.D. (referee) ; Hanušová, Helena (advisor)
This bachelor’s thesis presents a picture of a selected firm by applying SWOT and SLEPTE analysis and Porter´s Five Forces analysis. Next follows an analysis of the financial statements over the past three accounting periods which shows the financial situation of the selected firm. On the basis of the results of all the analyses, the author suggests some recommendations to improve the contemporary situation of the firm.
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