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Evaluation of selected PR campaigns
 STREITOVÁ, Lucie
This thesis has been prepared both in theoretical level, which based on a study of the literature and at the practical level, where they evaluated a selected PR campaigns in company E.ON with using method AVE. The practical part is first introduced company E.ON Czech, its communication activities and the process of PR communication within the organization. Then followed by evaluation of selected PR campaigns by method AVE, which based on the sum of the prices of advertising space used by the media in the context of PR communication. PR communication is a cost savings over standard paid advertising. For each campaign was characterized a process of communication, an example of PR text and make evaluations and comments. PR communication divided into print media, internet, radio and television. The output of the practical part is a summary of the findings and fulfil purpose of this study. The primary purpose of this study is the evaluation of selected PR campaigns by method AVE.
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