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Analysis of the particular entity of non-profit sector in Czech republic
Ajdini, Drita ; Říhová, Vladimíra (advisor) ; Petrášek, František (referee)
My bachelor thesis at first defines non profit sector in Czech republic. It describes its development and legislation. Shows different ways of financing and points on those mostly used in non profit organizations. Additionaly describes specific role of PR in non profit sector. Practical part analyzes Tereza Maxova Foundation and describes its PR activities. Part of my work is a survey result of which expose attitude of the public towards the foundation and its projects. Last section of my work shows that foundation effort to place children to a foster families is of economic benefit to whole society. Merit of a foster families is lower load for state budget compare to institutional care. As a proof of this statement shows expensis comparison for a children placed in an institutional care and a fosters family care as well as assumption that children in a foster family will complete higher level of education rather than children under institutional care, which means lower final impact on state budget.

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