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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Use of the marketing management in a selected company
 CIBUZAROVÁ, Romana
The main objectives of this thesis was to characterize the mission of the company, to reveal the market opportunities for business and to suggest several types of marketing management based on the gathered informations. In my thesis I focused on the activities of Eurotransport Josef Cibuzar company, which deals with international freight transport vehicles over 3.5 tonnes total weight.The thesis is divided into theoretical and practical part. The theoretical part deals with the marketing management in general. The practical part deals with the characteristics of the marketing management in the selected company. Furthermore the situational analysis is performed, where the macroenvironment is analysed by using the PEST analysis. Also the opportunities and menaces of the company are revealed by the OT analysis. The conclusion includes suggested procedures of the marketing management.
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Importance of external influences on the selected company
 KOLÁŘOVÁ, Zuzana
Theme of this bachelor´s thesis is the importance of external influences on the selected company. The aim of this thesis is to analyze the external surrounding company, design options to mitigate the negative impact of external influences on the division of Auto. I tried to determine whether the company maintains its market position and whether it can reflect negatively influence of external factors.
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