Home > Search Results: keywords:"Nutricia"
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Employer Branding: Marketing Approach to HR
 Kollerová, Kristýna ; Bedrnová, Eva (advisor) ; Lukeš, Martin (referee)
The main aim of the thesis is to explain the essence and benefits of using a marketing approach, tools and means for the area of human resources and analyze the content and interdependence of two parts of HR marketing, external and internal. Thesis has also the ambition to apply the theory of brand building on the specific case of employer brand. Part of the thesis forms research on FMCG company Nutricia, which should show what the company does for its HR marketing and how it is perceived as an employer both on the internal and external labor market. The principal methods of work includes analysis of Czech and foreign literature and papers on the theme. Materials provided by Nutricia and written questionaires were analyzed in the practical part of the research. The conclusion sums up the benefits of marketing aproach to HR, its coherence within the general framework of marketing mix and current actual state.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English