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Dopad změn v retailovém segmentu do hospodářských výsledků velkých bank ČR
 Bušovová, Anna
This bachelor thesis deals with the evaluation of retail changes and their impact on the profits of a group of big banks within the Czech Republic. A number of retail indicators were analysed, some of them chosen and their influence on the profitability of the big Czech banks was investigated between 2004 and 2013. Through the use of software MyChoice and a multi-criteria decision method, an assessment of the most retail prospering banks was made. The results show that changes in the retail segment had a mainly negative effect on the chosen indicators, therefore negatively impacting the profitability of the big banks in the Czech Republic. Ceska Sporitelna, among the four banks evaluated, proved to be the most stable big bank within the retail segment, during 2004 to 2013.
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