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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
The audit of a marketing strategy in choice company
 KNĚZKOVÁ, Martina
I choose as the subject of my graduation thesis, the audit of a marketing strategy of LUKR engineering Inc. My thesis consists of three main parts. The first part involves studying of specialized literature to get deep knowlegedes and survey about the topic for better orientation in this area. All those information enabled my to provide analysis and evaluation. The second part of my thesis is to interpret teoretical knowledges to the practical field. First step was to analyse LUKR Inc. as a whole economical complex. After that followed the analysis of macro and microeconomical enviroment. Also were chosen and applied the STEP analysis, marketing mix analysis, Porter{\crq}s five forces model analyses and analysis of two main competitors. During those analyses were used internal sources of information as interwievs with management. The third part consists of evaluation of analysess, interpretation of working hypothesis and choosing the best company policy to confirm and enhance the position at the market. The final conlusion shows that LUKR Inc. has a strong and stabile position at the market because of following: exclusivity of assortment, very strong marketing orientated activities, high professional, skilled and progressive company management.
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Analysis of marketing environment in the company
 HEJTMÁNKOVÁ, Kristýna
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