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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Proposal of recommendations to Brno universities on how to attract Chinese students
 Wei, Wei
With the trend of internationalization and globalization, there is an increasing number of Chinese students who choose to pursue higher education in European countries. The Czech Republic is not lagging behind either, the number of Chinese students is visibly growing. The purpose of this thesis is to investigate the major factors influencing Chinese students’ decision-making of an overseas study destination and to provide marketing campaign recommendations to universities in Brno on how to attract more Chinese students. The main data source was primary research via in-depth interviews (n = 15) and online questionnaires (n = 158), group discussion and author’s own experience. The findings suggest that universities in Brno have the potential to win more Chinese students to study there. The city of Brno offers students a low-cost and attractive study environment. Recommendations for university managements were provided.
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Internet in Marketing
 Gabriel, Vladislav ; Jelínek, Jiří (advisor) ; Kincl, Tomáš (referee)
This project describes internet marketing and its components (search engine marketing, internet advertising, internet PR, e-mail marketing etc.). It also describes the possibilities of employing internet in marketing and depicts new ways of online communication. The expenses for internet advertising are constantly growing as well as the number of internet users. The number of universities is increasing and so is the competition. That's why it's vital that they should act as a part of the market and use marketing strategies. The objective of this project is to analyse and suggest communication strategies of the Faculty of Management at the University of Economics in Prague using the knowledge acquired from the theoretical part. The practical part specifies the target group, draws up a report and chooses the way of communication. Further on, we will consider the timing of every single activity and the overall budget.
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