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Social media marketing communication in Czech republic and Georgia
Shurgaia, Zurabi
Shurgaia, Z. Social media marketing communication in the Czech Republic and Georgia. Diploma thesis. Brno: Mendel University, 2019. The topic of the master thesis is “Social media marketing communication in the Czech Republic and Georgia”. The main objective of this thesis is to compare social media marketing communication in the Czech Republic and Georgia, to identify the most effective way of promotion using the social media marketing in those two countries, to make a short-term prediction, if the ways of promotion will have a tendency to change in the near future. Depending on the final results received after our research, we will receive a clearer picture of how social media marketing is working in chosen countries, if it plays important role in the countries’ economies, how fast this marketing sector is developing and how it looks like nowadays. In my case the focus is on the country called Georgia, because it was one of the most important and developed areas from all former USSR countries in the matter of culture, economy, and education and it is believed that it still has a big potential to develop further, especially in the way of modern social media, which has recently become a part of our everyday life.
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Použití sociálních média pro propagaci vzdělávacích služeb
Kolomatskyi, Artem ; Pavlíček, Antonín (advisor) ; Havlík, Jan (referee)
The aim of the thesis is to analyze the influence of the promotion in the social media for educational services. Current work covers all the definitions and overviews of the literature that is relevant for the understanding of the chosen topic. Theoretical data was followed by the examples of implementation of tools that could help the enterprises to promote the goods and services on the local market. The practical part of the thesis is standing on the research of the business that provides educational services in Ukraine and how investments in the development of social media tools are showing the rise of the sales for the company. I consider my work to be helpful in understanding all crucial areas in social media marketing. The aim of this study is to offer valuable insights into the development campaign process that would help Meat Studies to attract more students to educational services of the company.
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Social Networking and the Potential Challenges for Marketing
Zupanoska, Biljana ; Král, Petr (advisor) ; Cook, Gina (referee)
Today, marketers and media companies face a changed environment, affected mostly by the rise of the Internet era. The emergence of various technology applications, combined with the global change of customers is affecting the communication between marketers and consumers. Consumers and marketers are changing their roles; consumers are now media producers, programmers, and distributors, through the use of the social networking applications. The aim of the thesis is to analyze this trend, to predict its lifetime and to provide useful insights for the parties that are involved in it. Main point of evaluation are; the structure of the social media marketing ecosystem; the impact that social networking has on the business environment; the relationship of social media and the conventional media, and the legal and ethical concerns of the use of social media. Social networking is a new, experimental trend that has been accepted by many companies, as a part of their communication strategy. The trend has introduced many challenges for businesses, both positive and negative. To seize the positive challenges, marketers need to invest further in learning the rules of the new marketing trend, and in improving their social networking strategies.
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