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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Business Plan of the Trilobit hotel
 Latash, Alena ; Habrmanová, Blanka (advisor) ; Mareš, Jan (referee)
The goal of the thesis is is to present a business plan for new Trilobit hotel, conduct analysis of its marketing activities and determine strategies of development to promote the services of this hotel. SWOT analysis was used and showed that the hotel has more strength than weaknesses; also there are a lot of opportunities for development. Competitive analysis defined the hotel as the best in that area. All tools of marketing mix were explained clearly and in detail. Implementation plan and financial computations were placed to show costs, investments and cash flow. Range of development strategies was offered. In case of implementing that, hotel will attract new customers, extend range of services and increase competitive advantage and profitability.
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New Trends in Hotel Management and Marketing and their Application to the chosen Hotel Operation
 Čmelíková, Lucie ; Hesková, Marie (advisor) ; Řimalová, Radka (referee)
Work is focused on the latest trends in hotel management and marketing. The main aim is to suggest a strategy and marketing management for hotel Julian **** Prague. Secondary aim is the implementation of marketing research regarding customer satisfaction and situational analysis of the hotel. The theoretical and methodological section describes the theoretical basis for the theme from professional sources. The chapter is divided into two parts, each of them deals in detail with the latest trends in management first, then in marketing. An overview of the object highlighting the main points necessary to approach the character of the hotel. On company profile is established the detailed situation analysis that includes PEST analysis, analysis of competitive forces and SWOT analysis. The last chapter is a marketing research project focused on customer satisfaction with communications hotel via the internet. In conclusion, followed by interpretation of results situational analysis and marketing research and recommendations on marketing management hotel.
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