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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Use of Social Media in the Communication Strategy of Film Festival Finale
 Sloup, Ondřej ; Černá, Jitka (advisor) ; Jáchim, Ivan (referee)
This master's thesis has two main objectives. The first one is represented by the theoretical research of the current situation in the field of social media and the explanation of its marketing use. The potential of communication channels suitable for corporate presentations is described in detail thereafter, while most attention is paid to the following services: Facebook, Twitter, Google+ and YouTube. The other aim of the work is reflected in the practical part which focuses on a draft of the new communication strategy for Film Festival Finale in social media terms. These specific targets were chosen using the SWOT analysis carried out through an expert inquiry in the festival team. The final section is a guide for organizers of film festivals. This comprehensive social media tactics is divided into three phases describing the different activities of the marketer before, during and after the festival.
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Internet in Marketing
 Gabriel, Vladislav ; Jelínek, Jiří (advisor) ; Kincl, Tomáš (referee)
This project describes internet marketing and its components (search engine marketing, internet advertising, internet PR, e-mail marketing etc.). It also describes the possibilities of employing internet in marketing and depicts new ways of online communication. The expenses for internet advertising are constantly growing as well as the number of internet users. The number of universities is increasing and so is the competition. That's why it's vital that they should act as a part of the market and use marketing strategies. The objective of this project is to analyse and suggest communication strategies of the Faculty of Management at the University of Economics in Prague using the knowledge acquired from the theoretical part. The practical part specifies the target group, draws up a report and chooses the way of communication. Further on, we will consider the timing of every single activity and the overall budget.
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