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User experience dizajn digitálneho produktu a jeho vplyv na správanie zákazníka v cestovnom ruchu
 Sakala, Samuel
The bachelor thesis investigates the impact of the implementation of user experience (UX) design principles in a digital tourism product on the visitor's decision-making process when choosing which attractions to visit. In relation to this, the thesis seeks to find out how these findings can be used to improve the distribution of visitors in the Lednice – Valtice area. The thesis includes an analysis of existing digital tourism products in the Lednice – Valtice area, including user testing of one of the products and an analysis of the destination management situation in the Lednice – Valtice area. Using knowledge from the analysis and theory, the thesis proposes a new digital solution for the destination based on one of the existing products. To verify the results, an interactive prototype of a mobile application is created using Figma. The prototype is then user-tested to determine the impact of implementing selected user experience principles on customer decision making. Testing is conducted with a selected group of users, based on predefined scenarios. Based on the results, recommendations for destination management in the Lednice – Valtice area are formulated. The work contributes to the understanding of the role of UX design principles in the tourism industry and provides practical recommendations for the optimization of visitor distribution in this particular destination.
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