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Návrh komunikačního mixu pro Laser game Brno
 Knoflíček, Libor
This bachelor thesis is focused on the design of communication mix for Laser game Brno. The theoretical part of the thesis describes terminology of marketing communication and communication mix. Practical part includes the essential characteristics of Laser game Brno, a description of marketing mix and the necessary analysis. The design of the communication mix, which also contains the budget of designed changes, is based on the analysis of the current status of communication mix, competition analysis and segmentation. The conclusion deals with evaluation of the designed changes and their comparison with the current situation.
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