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Conservatory of Jaroslav Ježek, Marketing and Fundraising Connections
 Kloučková, Marta ; Černá, Jitka (advisor) ; Sedlák, Aleš (referee)
The aim of my bachelor's thesis is to find the most effective way of using the potential of public high schools (particularly of conservatories) for marketing and fundrasing activities. This work focuses on possible marketing and fundraising activities, which are most effective and are in harmony with Czech public high school legislation. The thesis is divided into two parts: theoretical and practical. The theoretical part focuses on explanation of terms marketing and fundraising, and explains legal background of Czech high school system. The main aim of the practical part is to introduce Conservatory of Jaroslav Ježek and its contemporary marketing and fundraising activities, and to create the most effective method of using and presenting its musical potential. Also, the practical part focuses on creating a strategy for fundraising activities with an implement of marketing.
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