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Library rules of the municipal libraries
Konrád, Jan ; Čadková, Marie (advisor) ; Černá, Milena (referee)
(in English): The purpose of this diploma thesis deals with library rules (regulations) of Municipal Library of Prague, Jiři Mahen Library in Brno, Helsinki City Library and with a prefigurative library rules for public libraries available on National Library of Czech Republic. The goal of the thesis is to build a model rules structure based on the analysis of the mentioned library rules followed by the definition an optimal content of public library rules. This work further studies library rules of the Municipal Library of Prague for automated branch offices with a focus on their contentual and formal changes during the validity of the library rule in the period from April 20th 1998 to April 12th 2010. Finally, the thesis offers a brief interpretation remaining library rules. The result of the thesis is the contentual definition of the optimal library rules and its structure intended for public libraries.
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Návrh marketingové kampaně pro Knihovnu Jiřího Mahena v Brně
Matějková, Kateřina
Subject of this bachelor thesis is design a marketing campaign to increase competitiveness and attendance in Knihovna Jiřího Mahena in Brno. The thesis describes and explains the issues relating to non-profit organizations, in particular governmental organizations. The theoretical part enlarged on ways to finance non-profit organizations, and customer relationship management. Pursuant to available information are compiled an internal and external analysis, an extensive marketing mix analysis and describes the results of marketing research and proposed recommendations to increase competitive.
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Library on the Crossroad project
Strýčková, Sylvie ; Švéda, Martin
Představení unikátního projektu, ve kterém se spojuje KISK MU s KJM v Brně, tradiční s inovativním, očekávané s překvapivým. Akademické prostředí neustále produkuje nové nápady a představy toho, co by mělo a mohlo být realizováno. Bohužel, často se stává, že v klasickém a léta fungujícím prostředí tyto nápady naráží na nepříznivou realitu. A proto vznikl projekt Křižovatka, projekt, který za svůj hlavní cíl považuje vytvoření takového prostředí, které umožní tyto nápady realizovat a uvést do praxe.
Slides: PDF
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