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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
A comparative analysis of linguistic devices used in English-written menus
 DYTRICH, Jiří
This thesis explores how language is negotiated in the present-day English written menus. The analysis deals with various strategies of using language in menus of different price range establishments and examines how these strategies are applied. In conducting the research, I draw on the study reported in Jurafsky (2014) but have developed a set of analytical descriptors to explore and evaluate different perspectives from which the menus and their lexis may be analysed. The analysis is data driven; it employs a Czech National Corpus tool KWords to provide a complex insight into the nature of menus. The resulting data are quantified and interpreted. The discussion part of the thesis reviews the implication of the findings, identifies newly observed trends by comparing the findings to Jurafsky's (2014) original study, and proposes how the learning can be of use to both customers and up and coming start-ups.
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