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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Benefits of marketing tools usage in a library of Jiří Mahen
 Slabá, Iva ; Johnova, Radka (advisor) ; Šušáková, Zdeňka (referee)
In this thesis, the library marketing and its specific forms are described. In the first theoretical part is introduced the Jiří Mahen Library. The library marketing and its application is in the second part of the work. The third empirical part contains the SWOT analysis. There are questionnaire form, graphs, evaluation and some improvements in the marketing tools in the last chapter.
Detailed record
Benefits of marketing tools usage in a library of Jiří Mahen
 Slabá, Iva ; Johnova, Radka (advisor) ; Šušáková, Zdeňka (referee)
In this thesis, the library marketing and its specific forms are described. In the first theoretical part is introduced the Jiří Mahen Library. The library marketing and its application is in the second part of the work. The third empirical part contains the SWOT analysis. There are questionnaire form, graphs, evaluation and some improvements in the marketing tools in the last chapter.
Detailed record

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