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Media image of collectivization in Jihlava region from 1951 to 1959
Majdičová, Marie ; Knapík, Jiří (advisor) ; Cebe, Jan (referee)
This diploma thesis Media image of collectivization in the Jihlava region from 1951 to 1959 examines the way how local "village newspapers" informed about the course of collectivization process in particular districts of the Jihlava region. Special attention is paid to the formation of agricultural cooperative farms and trials with so-called "village rich men". The theoretical part summarizes the key characteristics of collectivization in Czechoslovakia, also focuses on the specifics of the Jihlava region and is supplemented with memories of a contemporary witness. This part also outlines the form of Czechoslovak media landscape and the media functioning, including the key role of the press as a propaganda tool. Further, it deals with the formation of local village newspapers and their subsequent ten-year development. The purpose of the research part of the thesis is to determine how the newspapers informed about selected topics via quantitative and qualitative method. This combination of approaches allows not only to reveal representation of topics, their frequency and other quantitative indicators, but also provides a relatively detailed insight into the way how newspapers wrote about "village rich men" and the village socialization. The diploma thesis also includes photographs of that period...

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