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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Image of selected Destination
 HOZOVÁ, Petra
The bachelor thesis analyzes the image of a selected spa destination - Karlovy Vary. The subject of the thesis is to discover and compare the opinions of residents and visitors on this destination - which products, brands or famous people they know, which services they like or dislike and (in case of visitors) what is the reason for their arrival in the city. The part of a research is knowledge about KarlovyVARY° CARD - a tourist card offering discounts and free admission to tourist attractions. The aim of the thesis is to propose new measures to improve the image of this spa destination. In addition, it leads to greater satisfaction of residents and increasing popularity among tourists.
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