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Návrh a vyhodnocení podnikatelské strategie pro produkci slepičích vajec
HAUSER, Jan
The goal of the work was to find a demonstrable effect on cost savings for the monitored technologies and to compare the quality of eggs from individual types of breeding. The partial goal of the thesis was to find a suitable technology for the chosen business plan, present it and evaluate it financially. In order to prove the effect on cost savings, three companies were approached and provided information about their breeding hens. From the obtained information, the occupancy of the halls, the average number of eggs laid per hen, the number of hens per employee and the consumption of feed mixture were determined. The evaluation of egg quality was based on twelve samples commonly available in stores. Among the samples were eggs from cage, indoor, free-range and organic farming. Price and weight, ratio of major components, shape index, yolk index, albumen index, Haugh units and yolk color were evaluated. In the last part, four manufacturers of mobile chicken coops with a capacity of 50 to 1,040 hens were presented. A SWOT analysis, Porter's five forces model and a comparison of costs and benefits were carried out. At the end there is an evaluation for practice. The results of the impact on cost savings did not point directly to a specific technology. It was found that the occupancy of the hall and the intensity of human labor have a direct effect on cost savings. It was also found that as the number of hens raised increases, the cost per hen decreases. The evaluation of egg quality also did not point directly to one technology. Eggs are better or worse in various tests. However, a lower quality of eggs produced in organic farming can be observed here, which is influenced by the time of the test. The financial analysis of the future business plan showed its feasibility. She also pointed out several recommendations that should be considered before the actual implementation of the project.
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