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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Current Trends in Corporate Social Responsibility in the Pharmaceutical Industry
 Berezovskaya, Maria ; Cook, Gina (advisor) ; Lhotáková, Markéta (referee)
Abstract: The main purpose of this academic work is to study how Corporate Social Responsibility (CSR) is incorporated in companies in pharmaceutical industry, with emphasis on the interaction between the enterprise and the community. The goal is to understand what benefits may this collaboration bring in the long-term. In order to fulfil these objectives, a study case was built based on GlaxoSmithKline Plc., which has been using these practices and has a valuable impact in the countries it is present in. The study insists on the necessity of seeing CSR as a part of any successful business strategy involving all members of the value chain. Patient is the one who benefits the most from CSR activities in pharmaceutical industry, and patient is the one who pays and talks.
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Evaluation of company GlaxoSmithKline s.r.o.
 Mádle, Jakub ; Scholleová, Hana (advisor) ; Štamfestová, Petra (referee)
As a goal of my thesis a have desided to evaluate company GlaxoSmithKline sro. Firstly, I conducted a strategic analysis in which I focused on the macro and micro environment. Then I continued with a financial analysis of the company, during which I apllied the horizontal, vertical and ratio analysis. That showed that company management is fine and it is possible to determine the value of the company. To confirm this fact, I applied bankruptcy and credibility models. Then I continued with the evaluation of the company for which I used a two-stage DFC entity method. The result was subsequently supplemented by a sensitivity analysis and alternative assessment company using the book value.
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