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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Design and utilization of models focused on geomarketing support in the commercial sector
 Klika, Pavel ; Jašek, Pavel (advisor) ; Šperková, Lucie (referee)
This thesis deals with the modern way of market segmentation, namely with the creation and implementation of models using statistical methods, internal data and publicly availa-ble information. Models should serve to commercial use in Business to Customer relation-ship. Outcome of this thesis is the analysis of data sources, building logic and application of models to support decision-making and market segmentation in a company offering in-ternet connectivity. The aim is to verify whether such models are an appropriate tool to support decision making, gain competitive advantage and indicate risky activities from different perspectives.
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