Home > Search Results: keywords:"French product"
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Distribution of chosen French products on the Czech market
 CHLUPOVÁ, Tereza
This bachelor work aims to evaluate the distribution of chosen French products to the Czech market and uncovering the possibilities how to increase their marketability. The whole work consists of theoretical and practical part. The theoretical part gives an explanation of the basic terms of the marketing field which are important for the clarification of the issue of this work. It is focused on the characteristics of markets and their classification at the market of organizations and the market of a final consommateur. It explains the importance of the value for a final customer and it tries to describe the purchase behaviour of organizations and of the final consommateur. This part contains a brief presentation of market analysis and methods how to find out data and information. It deals in detail with the distribution which represents for each company a complex and an exacting process of shipping their products to the final consumer. The practical part is based on an analysis of the sales activities of the company Anglo Czech Ltd. It is concerned with the characteristics and development of French company called Prodifa, which is specialized in the manufacture of perfume atomizers and their charges and afterwards in their sale to distribution companies. This part gives a description of development and characteristics of Czech distribution company Anglo Czech Ltd., which is purchaser of several products of the French company. The work is devoted to the history of cooperation between these two companies and current methods of selling of French products on the Czech market. Also it tries to uncover new opportunities how to increase their marketability.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English