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National Repository of Grey Literature

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Podnikatelský plán Vinotéky Agrovaria export-import spol.s.r.o pro Slovenskou a Českou republiku Pathóová, Anikó ; Vojík, Vladimír (advisor) ; Geonczeol, Attila (referee) Diplomová práce je zaměřena na vysvětlení teorie tvorby podnikatelského plánu, která je následně aplikována na podnikatelský plán společnosti Agrovaria export-import spol.s.r.o. Dále tvoří část práce i vysvětlení analýz, které jsou obvykle součástí podnikatelského plánu(SWOT analýza, analýza konkurence). Vybrané problémy mezinárodního marketingu upozorní na časté chyby a rizika s kterými při vstupu na mezinárodní trh třeba počítat, dále uvádí možné formy vstupu pro MSP na mezinárodní trhy a vysvětluje postup eurokontroly. Výsledkem praktické aplikace výše zmíněné teorie je podnikatelský plán Vinotéky Agrovaria export-import spol.s.r.o. Detailed record

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