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Analysis of a marketing approach of selected e-shops providing food on the Czech market
Grusserová, Adéla ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The final thesis Analysis of a marketing approach of selected e-shops providing food on the Czech market aims to examine and evaluate the quality of customer service provided by selected food e-shops. The quality is assessed and measured by specific mystery market research methods. After execution of the e-mail communication with each customer center, the purchase of certain goods on these e-shops was realized. Finally, the thesis evaluates the results of the research, gives the providers advice on acquiring new customers and suggests options for elimination of potential deficiencies.

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