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The Fairtrade awareness at the Faculty of Economics, University of South Bohemia
VAČKÁŘ, Tomáš
The work focuses on identifying knowledge and awareness of Fairtrade among students and employees of the Faculty of Economics at the University of South Bohemia, where Fairtrade supports producers and farmers from the poorest countries in the world mainly through higher purchase prices, long-term contracts, and overall good working conditions. The aim of the work is to obtain information from respondents, either in general or in connection with the Faculty of Economics, which is the first Fairtrade faculty in the Czech Republic, and subsequently provide proposals and recommendations that could lead to increased awareness of Fairtrade in academic circles and thus support producers from developing countries in a certain way.

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