National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Film festival strategy planning on example of the 30th Famufest
Gabrielová, Alžběta ; KALLISTA, Jaromír (advisor) ; RYCHECKÝ, Tomáš (referee)
The thesis aims to determine the process of developing a strategic analysis for film festivals. The processes are demonstrated on a specific example of the film festival of student films Famufest. The aim is to determine the strengths and potential future threats. The theoretical part describes the structure of the festival and the specifics of its operation compared to other film festivals in the Czech environment. The practical part analyzes the festival based on strategic analysis procedures. It contains the description of its currently functioning, activity status and future direction, which the festival could take.

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