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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Impacts of being titled European Capital of Culture 2015 on the city of Pilsen
 Brázdilová, Michaela ; Pešek, Ondřej (advisor) ; Koudelka, Jan (referee)
This bachelor´s thesis deals with the project Pilsen-European Capital of Culture 2015. The aim of the thesis is to evaluate the success of the project and to map its impacts. The theoretical part of the thesis deals mainly with the marketing of towns and municipalities. In the practical part these findings are applied to the concrete case of Pilsen. The marketing and communication activities related to the European Capital of Culture project are described. The main chapter focuses on the impact of the project, whether it is attendance of events or economic impacts. The last chapter describes the project's sustainability. The basis for the theoretical part was the professional literature about urban marketing, while in the elaboration of a practical part, the main sources of information were the internal resources of Pilsen 2015 and the project´s evaluation.
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