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National Repository of Grey Literature

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Event Marketing Martinková, Anna ; Vávra, Oldřich (advisor) ; Černá, Jitka (referee) The diploma thesis deals with problems of event marketing and its position in the communication mix of the companies Karlovarské minerální vody, a.s. and EMCO spol. s.r.o.. First of all it describes basic theory aspects of event marketing. The practical part of the thesis faces the two brands application of event marketing strategy. According to defined aspects the thesis describes and weighs one of Mattoni events and one of Emco events. Detailed record

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