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	Strategický management penzionu Reichlová, Monica The topic of this thesis is "Strategic management of a guest-house". The goal is to analyse the external and internal management environment factors of the guest-house and propose suitable strategies. The theoretical part focuses on the definitions and methods that are needed for the practical part. The practical part includes an analysis of the management environ-ment by means of PESTE analysis and marketing mix method. The aim is to suggest concrete strategies and recommendations resulting from the SWOT analysis. Detailed record
	Strategický management penzionu Reichlová, Monica The topic of this thesis is "Strategic management of a guest-house". The goal is to analyse the external and internal management environment factors of the guest-house and propose suitable strategies. The theoretical part focuses on the definitions and methods that are needed for the practical part. The practical part includes an analysis of the management environ-ment by means of PESTE analysis and marketing mix method. The aim is to suggest concrete strategies and recommendations resulting from the SWOT analysis. Detailed record
	Návrh změny podnikové strategie v odvětví pekárenství Matoušková, Eva This thesis deals with the elaboration of draft effective business strategies for companies operating in the baking industry. The theoretical part deals with the processing of knowledge from the literature, which are then used in the practical part. The proposed findings and results based on the analysis of the external and internal environment of monitored companies. When analyzing the external environment is investigated using the macroenvironment PEST analysis and microenvironments based on the analysis of sectoral environment and Porter's five forces model. For the analysis of the internal environment is used McKinsey 7S model and analysis of competitiveness. The financial situation of enterprises is evaluated relative indicators as tools of financial analysis. Using the EFE and IFE matrix are processed factors external and internal environment. Results from internal and external analysis are used to generate internal-external matrix IE and SWOT matrix through which identifies a strategy for enterprises engaged in the baking industry. Detailed record
	Strategický management vybraného portfolia maloobchodů Šmídová, Michaela Detailed record
	Podnikový management vybraného ekonomického subjektu Havránková, Jana Detailed record

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