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Mediální masáž, aneb, Jsou opravdu defenzivní akcie tak výhodné v dobách krize?
 Vataha, Jiří
The goal of this paper is to refute the fact that it is profitable, in times of economic crisis, or recession, to invest in defensive stocks of anticyclical industries. To refute this fact, I chose the defensive stock of the anticyclical service sector entertainment industry - Walt Disney Co. I will compare the development of these stocks with the developments in the capital market during the economic crisis of 2008/2009. With the aid of correlation and graphical comparisons of the stocks with the Dow Jones U.S. Broadcasting and Entertainment Index and Dow Jones Industrial Average Index, I have concluded that the above statement is incorrect. Shares in times of crisis behave with as much volatility as the market itself and correlates strongly with it.
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