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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Marketing management of particular organisation
 VYBÍRALOVÁ, Tereza
The bachelor thesis concerns the analysis of the Red Bull Ltd. marketing strategy and influence on the target group. It is divided into 3 main parts. It aims to analyse modern marketing trends and the application into the marketing mix. Furthermore it will apply theoretical knowledge on particular events and to evaluate the internal and external environment of the company. The analysis is supported by research work which describes an influence of marketing communication of the Red Bull brand on the customer.
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