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Teachers´ and pupils´ views of the influence of masmedia and dangerous behaviour of children and youth
HRKALÍKOVÁ, Jana
Children lack sufficient life experience, and therefore they are not able to resist the temptation to get the offered pproduct. Advertisement creators present mystified world in the advertisement. When the child's family does notwork as it should and the child is not informed in school environment on the dangerous character of mass communication either, there is danger that the child will be influenced by advertisement and look for the missing positive model in it. A consumer of alcoholic drinks can become such model. The advertisement presents the alcohol consumer as a person leading seemingly happy life, and so alcohol consumption can attract the child. The theoretical part deals with classification of mass communication and advertisement. It describes psychological aspects of advertising. Further I describe some theories of mass media impact there. Futher part deals with the act on advertisement and ethical code of advertisement. I mention negative aspect of advertisement, particularly alcohol advertisement. I do not omit medial education and its use. I focus on alcohol abuse by youth and on harmful effects of alcohol. The goal of the thesis is to map opinions of the pupils and their teachers on the contens of advertisement in relationship to alcohol and to compare the opinions supsequently. The hypotheses are as follows.Medial education is taught of the elementary schools. Absolute majority educationalists agree on the point that children are negatively influnced by advertisement.Majority of the pupils watch advertisements. The pupils know the alcohol advertisements. The strategy of quantitative research was used, questioning and questionnnaire technique were chosen as data collection method. The questionnaire investigation was performed in 60 pupils of eighth and ninth grade of the Elementary School of Lišov and in 60 teachers of five elementary schools of the Region of South Bohemia. The questionnaires were evaluated with the help of elementary statistics of SPSS and Excel programs. I have found out that a lot of pupils watch advertisement and that they do not realise that their opinion is moulded by advertisement to some degree. The pupils like alcohol advertisement. Pupils are not sufficiently. Informed of the harmful character of alcohol. Most pupils have consumed alcohol already and they have been drunk already. Teachers state that advertisement offering alcohol mould the children's opinions. They welcome medial education and they would restrict more the promotion of alcohol advertisement.
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Occurance problematic behaviour in relation to the area of their home town.
ŠIKOVÁ, Markéta
The topic of my thesis was the ``Occurrence of Selected Danger Behavior in Relation to a Residential Area{\crqq}. I carried out my research at elementary schools in the South-Bohemian Region from December 2007 to March 2008. Currently, one of the severest issues of our society is a danger behavior, which overwhelmingly affects the young generation. It is a type of behavior, the consequence of which is a demonstrable growth of health, social, educational and other risks for both an individual and the society. The objective of my work was to monitor the occurrence of selected danger behavior by children at elementary schools in the South-Bohemian Region in relation to a residential area. On the basis of that objective, I determined three hypotheses. The first hypothesis proved to be true, since the research results show danger behavior within addictive substances more visible in towns with up to 10 thousand inhabitants unlike towns over 10 thousand. The second hypothesis also held true, because the research results evaluate the largest source for danger behavior to be coevals, regardless of a relation to the size of the town. Finally, the third hypothesis was correct, too, as bullying was researched to be present in towns with over 10 thousand inhabitants unlike towns up to 10 thousand. Today{\crq}s world may be compared to a very hectic and busy time accompanied by a number of issues markedly reflecting in the status of children and the youth. Children are adversely affected by the fact that their families do not pay enough attention to them, which is negatively projected in their lives. In my point of view, a family should draw more attention to such problems and strive to cooperate with other institutions, especially schools, to a high extent. Schools should try to use all possible and available solution variants such as preventative programs, sessions, lectures, and involve the given topic in their lessons. The thesis may be used as a concept for principals and pedagogues to a better awareness of the actual issues and of the current condition at elementary schools in the South-Bohemian Region. It may also be applied as a concept to increase the efficiency of the primary prevention at certain schools, for educational needs and possibly for future researches.
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