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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
The Czech spa as a European phenomenon.
 ŘÍHOVÁ, Lucie
The aim of this thesis is to analyze the needs and consumer behavior in spa services to the dominant segments Czech clientele and also predictions of potential behaviors that part of the population that has been in the spa. In the practical part mainly analyzes the project titled "Let's go to the spa," which was presented to the 6th challenges in the Integrated Operational Programme and in April 2010 was from this program and approved for funding. The project was completed in June 2012. The project was elaborated author of this thesis. Finally, the practical part was especially pointed out the current situation ongoing in almost all spa facilities with regard to the results of research just everything where R is the author's spa visits and the number of received proposals on health care in the previous period and a summary of current critical situation in the spa is
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Czech Republic spa with a focus on the Hradec Králové region and its potential spa
 Filipová, Šárka ; Kouřilová, Jana (advisor) ; Krejčová, Nikola (referee)
This bachelor thesis is on the spa of Czech Republic with focus on Hradec Králové region. The main objective is to assess status of Hradec Králové region in Czech spa industry and identify opportunities for further development in the region. Balneology in theoretical part is generally defined - basic concepts, new trends and brief history of spas in our area. They also mention basic legislation and institutions operating in Czech spa. In the practical part, they first analyzed and characterized spa of Czech Republic. The conclusions are summarized in the SWOT analyse. Then you have got characterization and analyse of Hradec Králové region. Here you can see more possibilities for further development in the region. The conclusions are again summarized in the SWOT analyse. In this bachelor thesis are used data published in UZIS, CSU and CzechTourism.
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