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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Analysis of current situation and trends in distribution channels in the German market
 Zabloudilová, Pavlína ; Král, Petr (advisor) ; Vokáč, Matěj (referee)
The objective of this master's thesis is to analyse trends in distribution in the German market and evaluate their importance in the retail environment. The first chapter of the thesis deals with the issue of distribution from a theoretical perspective. Analysis of the German economy and retail environment serves as a basis for further elaboration of the thesis. In the German market is growing the importance of the e-commerce and there is a tendency of integration of distribution channels. The current situation and trends in distribution channels as well as the trends of the future are outlined on the basis of secondary data. The analysis is completed by qualitative research, which determines the potential use of current trends.
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