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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Evaluation of a company competitive position
 HAIDINGEROVÁ, Adéla
The aim of this thesis is to assess the competitive situation of the selected company on the basis of selected analyses and suggest possible changes for improvement. In the practical part of this thesis are analysed the competitors and competitive position of the company Leifheit s.r.o. headquartered in Blatná. For the analysis of the competitive environment of the company is used Porter's five forces analysis. These analyses are used as a basis for evaluation of the competitive situation of the selected company. In the end of this diploma thesis are described the proposals to improve the situation.
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Analysis of the competitive position of the selected company
 ZAJAC, Aleš
The subject of this thesis is the evaluation of competitive position of the selected company. The strategic methods important for analysis of internal and external environment of the firm have been used to determine the position. Specifically these methods: competition analysis, Porter?s five forces model and SWOT analysis. Customer satisfaction analysis was also used. A few methods of financial analysis were applied to determine the financial health of the company. At the end of this thesis is an evaluation of the current market position and appropriate suggestions that would help to improve the competitive position.
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