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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Management of city theatres in Kladno and Mladá Boleslav
 Hlavešová, Vilemína ; Riedlbauch, Václav (advisor) ; Petrová, Pavla (referee)
The thesis analyses activity of Městské divadlo Kladno (City Theatre in Kladno) and Městské divadlo Mladá Boleslav (City Theatre in Mladá Boleslav). It focuses mainly on their management and its price strategy. The first part aims on history, management, current situation, dramaturgical profile and attendance rate of both theatres. The second part focuses on marketing mix 4P, aiming on their price strategies. The conclusion of the thesis evaluates the influence of management activities on economic situation of the institutions. Part of the thesis is also an evaluation questionnaire regarding visitors of city theatres in Kladno and Mladá Boleslav. The survey was created and implemented by the author of the thesis.
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