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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Strategy of a chosen Chinese company when entering the Czech market and building up a position on this market
 Mrázková, Kristýna ; Zamykalová, Miroslava (advisor) ; Paleček, Martin (referee)
This bachelor thesis is divided into four parts. The first part is focused on mutual business and investment relations between the Czech Republic and China, further it presents the Chinese province Sichuan in more details and its relations with the Czech Republic. At the end of the first part it is mentioned an establishment of a company called Changhong Europe Electric s.r.o. The company itself is described in the second part of the thesis. This part deals with a parent company in Sichuan, company activities and offered products. An interesting section is the passage about cultural differences of Chinese employees. The third part is focused on marketing strategy of the company on the Czech market. It describes all parts of a marketing mix and a whole SWOT analysis of the company. The last part of this thesis deals with a company expansion to other European countries.
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